'Gan' represents Lord Shiva and 'Gaur' represents Goddess Gauri or Parvati, His consort. Gauri is considered to be the Goddess of marital happiness and conjugal bliss. Mainly the festival for maidens and ladies, they worship her for good husbands and the welfare, health and long life of their husbands respectively.The festival is celebrated by womenfolk with great enthusiasm and devotion for Gauri, the consort of Lord Shiva. While married women worship Gauri, the embodiment of perfection and conjugal love for the success of their married life, unmarried women worship the Goddess for being blessed with good husband. Gangaur Festival also celebrates monsoon, harvest and marital fidelity. 
The ceremony takes place with the praiseful songs for Isar (Siva) and Gauri. The women apply henna on their hands to celebrate the auspicious festival. They carry painted matkas (water pots) on their heads. They also make images of Gauri and Isar with clay. On the seventh evening after Holi, unmarried girls assemble and take out a procession with 'Ghudlia' (an earthen pot with holes around and a lamp inside) on their heads. The ceremony continues for a fortnight. The girls are gifted with sweets, ghee and cash by the elders.
Women and ladies carry Ghudlias. Ghudlias are earthen pots with several holes all around and a lamp lit inside them. On the evening of the 7th day after Holi, unmarried girls go around singing songs of Ghudlia carrying the pots with a burning lamp inside, on their heads. On their way, they collect small presents of cash, sweets, jaggery, ghee, oil etc.
There is a huge procession taken out of Goddess Gauri taken out by the ladies and maidens, dressed in their best attire and singing songs of the departure of Gauri to her husband's house.

There is uniqueness to the festival in different places. In Bikaner, married women and maidens observe fast and prepare sweet dishes for the festival. In Jaipur, 'ghewar' is especially made as a dessert on the Gangaur Festival along with the grand procession of the image of Gauri from the Palace Gate known as Tripolia to Talkatora. Jodhpur has the fair of 'lotias', where thousands of maidens bring water and 'durva' grass in pots made of silver or brass to a place known as Girdikot. In Udaipur, the procession ends at the Pichhola Lake, where idols of Isar and gaur are sent for boating for an hour and then there is majestic display of fireworks on the banks.